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The CEO as Chief Brand Custodian
Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad...
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What Makes P&G Great?
I could talk about their brands, their global clout, their sales growth or their stock market value. Not today. The mystical factor that distinguishes P&G from everyone else is people. From 1837 to...
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10 Ways to Slay Goliath
My business career is characterized with a bunch of David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses...
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Corporate Coherence Works
Ever since I started blogging about leadership and strategy, I’ve been harping about the notion of “doing less, better” as a business modus operandi. Wall Street is against the idea. They think...
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Snails and Big Companies
I’ve always held the opinion that big organizations move at a snail’s pace. Every day, we see or read about bureaucracy – government is the biggest offender. But anyone who has worked with large NGOs...
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Sell It or Smell It
After leaving the C-Suite almost twenty years ago, I pursued a career as a strategy consultant. Quite honestly, I wasn’t sure the world needed another consultant. Seems others weren’t prepared to...
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Social Media & the Little Guy
Since the heyday of packaged goods marketing in the 60’s, nothing has impacted the art and science of branding more than the social media tsunami. Who would have thought that brand promises broadcasted...
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Why Price Fixing Continues
Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Henkel, their competitor blew the whistle on the cartel....
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Why Great Brands Lose Their Way
Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies....
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Is Social Media an Excuse for Brand Positioning Laziness?
I retired from the CEO’s office in 1994 and from strategy and marketing consulting last year. Other than a casual Facebook page with a couple of dozen friends, I knew little of social media until I...
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